David Dominguez
Copywriter
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Adopt Protection

Dome protection is the primary reason Americans buy guns, yet studies show that dogs (even Chihuahuas) are more effective at preventing burglaries. With firearm sales spiking, the campaign proposed dog adoption as a loving alternative.

Cannes Lions 2018: Promo and Activation
Cannes Lions 2018: Sustainable Goals

One Show 2019: Events and Competition
One Show 2019: Branding & Logo

The logo is featured in Reddit's r/DesignPorn hall of fame with millions of views, all achieved with zero media budget.

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